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Selling at Biddle & Webb

At Biddle and Webb we like to make things as clear and simple as possible. We have put this selling page together to give you the information you will need when selling an item at auction with us. This spans from how to get items valued for auction, to advice on browsing online sale results. If you would like advice about how to buy things at auction please visit our buyer’s page.

Free Valuations

We are always looking for interesting items to put towards our specialist auctions and offer a range of free no obligation valuation services. We hold weekly in-house valuations every Thursday 10am-1pm, as well as regular “On the Road” valuation events throughout the West Midlands and beyond which can be found on our website’s events page. Why not pop along to one of our events and meet our specialists for some expert advice?

If you’re unable to make one of our valuation days, don’t worry, we also offer to make initial valuations online. Upload an image of your item with any additional information to our website via the “valuations” link, or email us at and one of our team will get back to you with an estimate as soon as possible, free of charge.

For larger items and collections, we are happy to arrange a valuation in the comfort of your own home. We will usually contact you to discuss your items first, before making an appointment to visit you and value your goods. To arrange this just give us a call or email us on

Valuables of interest: antiques, fine art, silver, jewellery & watches, coins, medals & militaria, toys & collectables.

Decision to Sell

After valuation your item will be given an estimate. With guidance from our specialists, a decision will be made on whether you want to enter your item for sale at auction. If both you and our valuers are happy to proceed, we will take in your item for sale in one of our upcoming auctions. When doing so, you will be asked to fill in a consignment form. This form is similar to a receipt, and will give you the estimated value of your item and the planned date of sale.

Setting a Reserve Price

At an auction the reserve price refers to the lowest amount that a seller is willing to sell their item at. This price is confidential and if bidding on the item does not reach the reserve price it will not be sold.

Although it is possible to request a reserve, at Biddle & Webb many clients are happy to leave the auctioneer to look after their item based on the lot estimate. This is because we like to look after our sellers and value the estimates given by our expert team. Unlike many other auction houses, our experienced auctioneers will only allow an item to go for sale when bidding approaches the lot estimate and not before. Therefore, you can be confident that with us your items will not be sold for any less than they deserve.

Before the Sale

Once you have decided to enter your item into a sale and an auction date has been confirmed, we will send you a pre-sale advice letter by email or post. This will tell you the date of auction that your item has been entered into, the lot number/s given to your item/s, any estimates, and your seller’s commission rate.

Sale Results

On the day of auction you will be able to view the live bidding results on our website. This can be accessed by clicking through to the correct sale catalogue by following the “Catalogue” link on our homepage toolbar. On the top right-hand side of the catalogue page there will be a "Live Results" link.

You can also view your sale results online after the auction has finished. These results will be added to the auction’s online catalogue. Any online catalogues can be found via the link on our homepage. Make sure that you have your lot number at hand as it will make searching a much easier process.

We will always do our best to get your item sold. However, in the unlikely event that your item does not sell, we are happy to negotiate the possibility of re-entering your item into another sale date.


When you decide to sell your items through auction, we will ask you to pay a commission fee. This will usually be at a standard rate of 16% (plus VAT) on the hammer price of any sold items. We also have a £5 fee per lot (plus VAT), which is to cover administration and will apply to all lots catalogued for auction. As it is in our best interest to get your item sold, we will not charge you for any unsold lots.

We need to ensure that all items sold by us are safe to use. This means that if you have an electrical item put forward for auction, it will be tested for safety by an independent electrician. This service will be charged at a small fee of £3.50 (plus VAT) per item.


After the sale of your item you will receive a post-sale advice letter. This is similar to a receipt and will confirm the hammer price that your item was sold for and the total amount that we will pay you after commission and VAT. You will then receive a cheque in the post approximately four to five weeks after the sale date.